What Is the Tequila in Better Call Saul

What Is the Tequila in Better Call Saul?

Better Call Saul, the critically acclaimed prequel to Breaking Bad, has captivated audiences with its gripping storyline, complex characters, and meticulous attention to detail. One aspect that often catches the viewers’ attention is the presence of a particular tequila brand throughout the series. This article aims to delve into the world of tequila in Better Call Saul and provide answers to some frequently asked questions about this potent beverage.

The tequila brand prominently featured in Better Call Saul is “Zafiro Añejo.” This fictional brand was created specifically for the show and does not exist in the real world. However, the production team ensured that every detail about Zafiro Añejo, from its distinctive bottle design to its logo, was meticulously crafted to create a sense of authenticity.


1. Is Zafiro Añejo a real tequila brand?
No, Zafiro Añejo is a fictional tequila brand created for Better Call Saul.

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2. What does “Añejo” mean?
“Añejo” refers to a type of tequila that has been aged for at least one year in oak barrels, resulting in a smoother and more complex flavor profile.

3. Why did the show creators choose tequila as a recurring element?
Tequila is often associated with the vibrant culture of Mexico and has become a symbol of vice and excess. It serves as a metaphor for the characters’ descent into the criminal underworld.

4. Are the characters in Better Call Saul frequently seen drinking tequila?
Yes, several characters, including Jimmy McGill and his brother Chuck, are seen enjoying Zafiro Añejo on multiple occasions.

5. Does the show provide any information about the taste of Zafiro Añejo?
While specific tasting notes are not mentioned, the characters often remark on the smoothness and quality of the tequila.

6. Is Zafiro Añejo available for purchase?
Unfortunately, Zafiro Añejo is not a real brand, so it cannot be purchased.

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7. Can I find a similar tequila to Zafiro Añejo?
There are many high-quality añejo tequilas available in the market that offer similar smoothness and complexity.

8. How did the show creators come up with the name Zafiro Añejo?
The name “Zafiro” means “sapphire” in Spanish, symbolizing the rarity and value of the tequila. “Añejo” was chosen to represent the aged nature of the product.

9. Are there any other tequila brands featured in the show?
No, Zafiro Añejo is the only tequila brand prominently showcased in Better Call Saul.

10. Are there any real tequila brands associated with the show?
While Zafiro Añejo is fictional, the show has occasionally featured real tequila brands in minor roles.

11. Does the tequila brand play a significant role in the show’s plot?
While the tequila itself doesn’t drive the main plot, its presence adds depth and authenticity to the characters’ world.

12. Does Better Call Saul boost the popularity of tequila?
While the show has certainly contributed to the overall interest in tequila, it is difficult to measure its direct impact on the industry.

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In conclusion, Zafiro Añejo, the fictional tequila brand in Better Call Saul, adds an intriguing layer to the show’s narrative. Though not available for purchase, its presence serves as a metaphor for the characters’ journeys and offers a glimpse into the vibrant world of tequila.