What Is Michael Jordan’s Tequila?
Michael Jordan, the legendary basketball player, has not only conquered the world of sports but has also made a significant impact in the business world. In recent years, Jordan has ventured into the spirits industry, launching his own brand of tequila called Cincoro. This premium tequila has quickly gained popularity and has become a favorite among tequila enthusiasts.
Cincoro, which means “five gold” in Spanish, represents the five founding partners of the brand – Michael Jordan, Jeanie Buss, Wes Edens, Wyc Grousbeck, and Emilia Fazzalari. The brand was created with the aim of producing a tequila that would be among the finest in the world, using high-quality ingredients and an intricate production process.
The tequila is crafted using 100% blue weber agave from the highlands and lowlands of Jalisco, Mexico, known for producing some of the best agave in the world. The agave is slow-cooked in traditional brick ovens for up to three days, resulting in a rich and complex flavor profile. After cooking, the agave is fermented for 72 hours using a proprietary yeast strain, allowing the flavors to develop fully.
Once fermentation is complete, the tequila goes through a double distillation process, ensuring the removal of any impurities and producing a smooth and refined spirit. The blanco expression is aged for a minimum of eight months in American oak barrels, while the reposado and añejo expressions are aged for up to 24 months, adding depth and character to the final product.
Cincoro offers three expressions – Blanco, Reposado, and Añejo – each with its own unique flavor profile. The Blanco is characterized by its vibrant and crisp notes of citrus and agave, while the Reposado offers a smooth and balanced taste with hints of vanilla and spice. The Añejo, on the other hand, showcases complex flavors of caramel, chocolate, and oak, resulting from its extended aging process.
Frequently Asked Questions (FAQs):
1. Where is Cincoro tequila made?
Cincoro tequila is made in Jalisco, Mexico.
2. What are the different expressions of Cincoro tequila?
Cincoro offers three expressions – Blanco, Reposado, and Añejo.
3. How long is Cincoro Blanco aged?
Cincoro Blanco is aged for a minimum of eight months.
4. Can I visit the Cincoro distillery?
Yes, Cincoro offers tours and tastings at their distillery in Jalisco.
5. Is Cincoro tequila gluten-free?
Yes, Cincoro tequila is gluten-free.
6. What is the price range of Cincoro tequila?
The price range for Cincoro tequila varies depending on the expression and location.
7. Can I buy Cincoro tequila online?
Yes, Cincoro tequila is available for purchase online.
8. What makes Cincoro tequila unique?
Cincoro tequila is crafted using high-quality ingredients and a meticulous production process, resulting in a premium and refined spirit.
9. Can I mix Cincoro tequila in cocktails?
Yes, Cincoro tequila can be enjoyed neat, on the rocks, or in various cocktails.
10. How does Cincoro Reposado differ from Blanco?
Cincoro Reposado is aged for a longer period than Blanco, resulting in a smoother and more complex flavor profile.
11. Is Cincoro tequila suitable for sipping?
Yes, all expressions of Cincoro tequila are suitable for sipping.
12. Does Michael Jordan actively participate in the production of Cincoro tequila?
Yes, Michael Jordan is actively involved in the development and promotion of Cincoro tequila.